Let’s see, where was I in 2010? I turned 20 years old, I finished my first year of college, and would start my second. I did that thing almost every guy does and stopped getting haircuts and I would continue to grow my hair out for the next couple years. A lot of good movies came out and a couple would become all-time favorites of mine (Inception and Scott Pilgrim vs. The World). My interest in music was at an all-time high. I was pretty well-informed on indie and alternative music with a little help from MTVU (or so I thought). I started taking hip-hop music more seriously. And I was pretty humbled when I started reading Pitchfork and for the first week, I didn’t recognize a single artist they reviewed. But I wasn’t deterred, I just went deeper. Below are not only some of my favorite albums from 2010, but some that were important to me and my musical growth.
THE BLACK KEYS – BROTHERS–This was the album that turned The Black Keys into a sensation. Not to be that guy, but I was into the Keys before they were cool. I was introduced to them in 2006 with the Chulahoma EP, and they quickly became one of my favorites. I had a lot of mixed feelings about Brothers when it first came out. At first I wasn’t thrilled about the band trading their sludgy delta blues sound for a more R&B inspired rock. But at the same time, Brothers was a huge improvement over their previous two records. In true hipster form, I also lamented the attention that the band was getting, fearing this would lead to a more mainstream sound from them. But again, I was also happy that more people knew about one of my favorite bands. It took 8 years of hard work, but The Black Keys finally made it, and it still holds up as one of their best albums.
THE DEVIL WEARS PRADA – ZOMBIE EP–In 2009, The Devil Wears Prada released their third album, With Roots Above and Branches Below, and it was their best work yet. The production finally caught up with their style, and their songwriting was better than ever. Metalcore was at its peak popularity and Prada was among the best. How could they possibly do better? Then in 2010 they released the Zombie EP and completely blew Roots out of the water with five fucking tracks! The band ramped up the speed and brutality, and the theme was based on vocalist Mike Hranica’s interest in zombie books and movies. Weirdly enough, The Walking Dead would premiere two months after this EP released and everyone else in the world would hop on the bandwagon. The band was just firing on all cylinders with this one. It’s a bright spot in Prada’s discography and one of the few metalcore releases I can still listen to today.
GORILLAZ – PLASTIC BEACH–Prior to 2010, I didn’t pay much attention to Gorillaz. All I really knew about them was “Feel Good Inc.” and it wasn’t my style of music when it was popular. I don’t remember what caused me to give the band another look but when I did, I became almost obsessed with them. This newfound appreciation coincided almost exactly with the release of “Stylo,” the first single from Plastic Beach. Their third album would have them moving further from hip-hop and refining their wonky alt-pop. The result would be some of Gorillaz’ best tracks and best collaborations, with contributions from artists like Mos Def, Snoop Dogg, Lou Reed, Little Dragon, and Bobby Womack (who had a bit of a resurgence in popularity, thanks to this album). Unfortunately, it would end up being the last great Gorillaz album. But they’re still making music, so there’s always hope.
JANELLE MONÁE – THE ARCHANDROID–The first time I knew anything about Janelle Monáe was when I saw a poster at Best Buy. I was instantly intrigued by this black woman wearing a tuxedo with a massive pompadour hairstyle. What on earth kind of music could this woman make? I don’t know what I expected, but I liked what I found. Her funk infused, alternative R&B and psychedelic soul were so much fun that it quickly became a favorite of mine. Which is weird considering I didn’t give pop and R&B music much attention at this time in my life. The genres were presented through a lens that helped me bridge the gap from my preferred music at the time, with rock and progressive influences coming through. And because I’m a nerd, the overarching sci-fi narrative of the album helped too.
SKRILLEX – SCARY MONSTERS AND NICE SPRITES–This entry has probably awakened some dark memories for some readers. Memories of hard drops, wobble bass, and questionable fashion choices. But regardless of how immature some of those trends seem now, they were a key milestone on the trajectory of EDM in popular culture. And it all starts right here with this EP. Scary Monsters was the EP and the song that made brostep a phenomenon. Whether you loved him or hated him, you knew about Skrillex. And if you listen to this EP beyond the title track, it proved back then that he wasn’t just a one trick pony. He had some range, and his work since proves that he still does. He hasn’t really matched the quality of this EP since, but the mark it left has given him producer credits throughout the decade and likely well into the future.
SLEIGH BELLS – TREATS–The “Loudness war” is something that has plagued music production for the past 30 years, and it can be the difference between a good album and a bad one. But there’s something to be said for using that digital compression as an aesthetic choice. From the very first seconds of Treats, you are bombarded with guitars, synths, and drums that are bricked out so hard that everything clips. Apart from bass boost memes, this is perhaps the only time that these levels of compression 100% serve the songs. It’s just one piece of Sleigh Bells’ in-your-face approach to noise pop (or their self-described “shred pop”). I had never heard anything like it before this album, and nothing has quite captured this level of noise and energy for me since.
THE SWORD – WARP RIDERS–I know that within the spheres of stoner rock and doom metal, this album is not held in very high regard. But, I wouldn’t know that if it wasn’t for this album. I don’t even remember where I first saw the album artwork, but the retro typeface and Roger Dean-esque sci-fi watercolors compelled me to listen to this album. Through it I was introduced to retro styled traditional metal and left hungry for more. Finding other artists like this proved difficult at the time, but I just didn’t know where to look. I finally did learn a few years later, and even though I’ve found “better” examples of what The Sword were trying to do on this album, the riffs on Warp Riders still hold a special place for me a decade later.
VAMPIRE WEEKEND – CONTRA–This album was my introduction to Vampire Weekend and contains perhaps my favorite song of theirs (“Giving Up The Gun” is the song by which all other Vampire Weekend tracks are judged, and it has one of the best music videos). The bright and clean sound was a perfect break in the winter clouds when the album came out. When compared to the band’s debut, Contra took the formula they set for themselves and refined it. Rough edges were polished and influences were mined even deeper, creating a major improvement stylistically and compositionally. This really was a great work of indie rock that was only topped by their third album that took this stylistic trajectory to its logical, almost absurd conclusion.